Q Rating, or Q Score, refers to an advertising research rating that gauges how easily a celebrity is recognized -- and how well the celebrity is liked.
The positive Q Score is calculated by counting how many respondents answered A (one of my favorites) divided by the number of respondents answering A (one of my favorites) through F (Never heard of), and calculating the percentage. Yes, there’s math involved.
The Q Rating is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product in the United States. The higher the Q Score, the more highly regarded the item or person.
The highest rated traditional stars ranked by the 13 to 17-year-old demographic gave Tom Hanks a positive Q Score of 46 and Beyonce ranked 32.
According to Variety, “top YouTubers are on par with some high-profile traditional celebrities; Pentatonix, for instance, has the same Q Score numbers as recent Oscar winner Brie Larson.”
Q Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries.